Case Study International Business and Globalization

Subject - International Business/Globalization Case Study - Matsushita and Japans Changing Culture Question - How did traditional Japanese culture benefit Matsushita during the 1950s to 1980s? Matsushita, a giant Japanese electronics company, was founded in 1918. Its work largely lay in its supplying Japan with radio equipment and other appliances. Traditional Japanese culture benefitted Matsushita during the 1950s to 1980s by creating a close and dedicated relationship between the company and its employees. Confucianism stressed integrity, ethical conduct, and loyalty, as well as dedicated teamwork. Employees were expected to be loyal to their superiors; and superiors, in return, rewarded and respected their employees. The employees had been guaranteed lifetime employment policy and this discouraged a high turnover and encouraged a consistent work atmosphere with feelings of confidence and security. The generous benefits and attention accorded by the company generated employees motivation. During that period too, Matsushita benefitted by its having an edge over competitors due to its technology and technological products as well as to the sense of family loyalty to the br and. Research warranted dedicated professionals and researchers, and Matsushita founded a cohesive environment where researchers and employees, stimulated by generous advancements and job security, established a reciprocally advantageous nook in the company. Did traditional values become more aShow MoreRelatedMultinational Corporations Based On International Business Essay1730 Words   |  7 Pagesbased on international business, which tend to assign primary responsibility to their subsidiaries for local compensation and benefits, training and labour relations, with regional units assuming secondary responsibility (Reynolds 1992). Productive globalization occurred with the growth and expansion of multinationals. 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